Why Video Advertising is The Next Big Thing
You wouldn’t have missed the “video” wave that is currently sweeping the internet if you had even the slightest amount of online activity during the past few months.
Everyone wants a piece of the video marketing action, whether it’s in your online community, office chatter, or Facebook posts, and creating an online presence through video seems to be on everyone’s to-do list.
The difficulty in determining the suitable audience
Although video marketing has become a crucial component of marketing strategy, did you realize that it frequently fails to reach the correct audience?
There is an urgent need to get the proper information quickly due to the rapid expansion of mobile search and society’s propensity for instant gratification.
Find out why video is here to stay in the following 9 reasons.
There are some reasons which are given below.
1. Social Media as a Key Ingredient in Video Marketing
The initial movers in this market face fierce competition as other video platforms. The customers and marketers win because of this. There are many ways to communicate with your customers, and even more options exist for them to decide how they want to receive your message.
Vital Records
- From May to July 2014, Facebook saw a 50% increase in video views.
- Vine enables you to concentrate on a specific niche for a shorter period of time.
- You may record a video on Instagram for 15 seconds, plus you can use special filters.
2. Video Marketing
It is easier to strike the correct balance between advertising your brand and allaying customer curiosity about your brand when you have the right message and convey it in an interesting way.
A minute of video, according to Research, is equivalent to 1.8 million words of text. In contrast to, say, print advertising, video marketing has a higher probability of being remembered due to its high recall power and variable strong pull of audio and visual mix.
3. Expenditure on mobile video ads increased in 2015
The video market grew quickly, from $720 million in 2013 to $1.5 billion in 2015. Given that there is a greater likelihood that your millennial clients would choose video as their preferred medium for education and information, it is still a smart area to invest in.
These are some benefits of mobile video advertising.
The majority of consumer markets carry it.
Mobile device video viewing is an immersive experience, making it less disruptive than video viewing on other platforms.
Mobile videos are pertinent and tailored to the needs of the viewer, whereas TV caters to an audience that thrives on drama.
4. Improved Google PageRank with Videos
Videos contain keywords to aid in user discovery, much like written content does. Some video measures, however, can support video snippets ranking more highly than written content, such as:
- User Engagement: The more engaged a viewer is, the longer they will watch.
- Increased user engagement with comments
- Facebook Shares
- Higher rate of subscription
- More references
- A higher proportion of “watch later” events
In order to strategically be a part of the game’s pivotal moments, Google released a real-time option for this year’s Super Bowl that allowed marketers to put video advertising throughout YouTube and 2 million partner sites.
- Video advertisement that is interactive
- The user has alternatives in interactive video so he can choose what he wants to watch. It is a great technique to encourage genuine user engagement.
For instance, Singer recently unveiled an interactive video that allows viewers to choose how they want to experience the piece in real time.
5. Customers are Open to Video greater than ever before advertising
When videos are related to the consumer’s interests or brands rather than their web history, they are more likely to be seen by the consumer. As a result, there is a higher likelihood of interaction when the customer is willing to provide their information as opposed to being followed about by businesses and coerced into watching films. As a result, the brand is generally despised.On the other side, many businesses find it disadvantageous to give the consumer too much authority.
6. The user finds video more appealing than TV and print
You can produce numerous versions for a lot less money and with a wider reach than mainstream media like TV and print.
In instance, did you know that over the past four years, the usage of video as a key information medium has increased by 16% and that this trend will continue over the course of the next ten years?
How well a video clip has fared in comparison to the competition and the various ways in which it can be modified for the audience are determined by the average viewing time and viewership frequency.
There is a vast demand for multiple video formats, as evidenced by the variety of platforms that offer them, including You Tube, Vine, Instagram, Blab, and Periscope.
7.Video directly influences buying choices.
Every stage of the consumer’s purchasing process involves video in some way. When making a purchase, customers spend in knowing more about the product from the point of initial awareness through the point of checkout.
- 58% believe in businesses that create video content
- Customers desire more product description videos, according to 42% of them.
- Consumer demand for videos on electronics is 57%.
- 39% watch restaurant videos
- 70% of people view videos while watching TV.
- 83% prefer movies that are entertaining but rational, 5 minutes or less long, and provide a 360-degree picture of the product.
Once the customer data is ready, creating a sound video marketing strategy is essential to carrying it out successfully.
8. Development of text versus video
For a variety of reasons, video has grown more quickly than printed text.
- Simple to watch in a shorter amount of time
- Without having to read the entire article like in a text-based essay, gets right to the point.
- Relates to customers on various levels and takes into account their emotional demands
- Utilizes both aural and visual components in a single experience to assist individuals in adapting to their individual learning styles.
- Interactive video also gives the impression of being present while it is being played.
9.The Evolution of Video Marketing
In terms of marketing, video marketing is a step in the right way. With a breakthrough technology called Smart Storyboard TM, Magisto, a smart video storytelling programme, impacts production value, defines screen selection, and polishes the message without the need for video editing or production.This will not only shorten the time needed to produce high-quality movies, but it will also help small businesses change their viewpoint regarding the significant amount of labor required to generate a video advertisement.
Conclusion
A favorable audience response to videos is produced by the look, sound, motion, and high quality experience of watching them. There is an increasing amount of competition to attract customers and keep viewers interested as more video applications enter the online market.
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