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In the world of gadgets driven technology, it has become so simple for us to access everything available online with just a few clicks. Whether it is a service or a product, everything is readily available on the internet. While numerous firms are wanting to be tech savvy, the competition out there in the market has become enormous and its increasing constantly. To withstand this cut-throat situation, companies need to incorporate better marketing tactics and customer retention programs to attract existing and new clients. One such promotional activity that makes it possible for the companies to woo their customers is Digital Marketing.