The Most Important Changes to Google Ads in 2023

The Most Important Changes to Google Ads in 2023 In PPC, there is never a boring moment, and 2022 gave ample evidence of this. This year, upheavals in the supply chain, changes in customer behavior, and surging inflation drove small and medium-sized firms above and beyond. Google, of course, made some moves of its own […]

Google Analytics 4’s Upcoming New Features to Watch in 2023

google analytic 4

Google Analytics 4’s Upcoming New Features to Watch in 2023 The release of Google Analytics 4 was a bit of a damp squib due to a wide range of functionality issues. And it was certainly not welcomed with open arms by many of the top AdWords companies active in the market. Yet, this doesn’t negate […]

Easy Ways to Grow Your Remarketing Ad Campaigns

how does remarketing works?

Easy Ways to Grow Your Remarketing Ad Campaigns Potential clients are turned into actual customers through remarketing. Remarketing ads, according to statistics, have a 76% higher viewing probability than standard display ads. Ads may come out as conventional or formulaic, despite the fact that individuals aim to make them relatable to a wide range of […]

An Introduction to Google Ads

learn about google adwords

An Introduction to Google Ads Businesses can use Google Ads as a tool to run advertisements and connect with customers who are prepared to buy. In order to reach the widest audience possible, the platform offers a variety of ad types, including display ads, video ads, search ads, and app ads. Google Ads is a […]

Google, Facebook or Bing Ads – Who’s Winning the Race?

google and facebook ds

Facebook, Google, or Bing Ads – Who’s Winning the Race? The world of web advertisements has been dominated by the two search engine goliaths, Google and Bing. They are closely followed by Facebook, the uncrowned monarch of social media networks. In January 2010, Google held a whopping 91.7% of the market, and as of January […]